这是一款生活美护品牌pinpoint的圣诞主题包装礼盒，根据品牌理念营造出沉浸式开箱及生活氛围感。图形以品牌固有的圆形“标点”为基础，将浴室情景中的海绵搓可压缩的特性融入圆形标点图形，使其变成椭圆形状，可自由组合成为抽象形态下的圣诞树形状，另外在包装的提手及细节上也做了相同图形延伸处理。在包装的质感及形式上都遵循着沉浸式的开箱体验，比如撕拉形式与祝福语的互动感，以及海绵内结构的包装“圣诞树”和松软材质的羊羔绒小包的治愈感，都营造出不同洗浴场景下的应用氛围。俏皮感的泡沫符号小包寄托着圣诞祝福赋予礼盒中，和圣诞树一起寄出并祝福大家圣诞快。
This is a Christmas-themed gift box for the lifestyle brand of pinpoint, which creates an immersive unboxing and a sense of living in accordance with the brand's concept. The graphics are based on the brand's original round "point", and the sponge in the bathroom scenario has been incorporated into the round pinpoint graphic, turning it into an oval shape that can be freely combined into an abstract Christmas tree shape. The texture and form of the packaging follow the immersive unboxing experience, such as the torn form and the sense of interaction of the blessing, as well as the healing feeling of the sponge inner structure of the packaging "Christmas tree" and the fluffy material of the lambswool pouch, all of which create the application atmosphere of different bathing scenes. The application atmosphere of The playful bubble symbol sachet is given in the gift box with Christmas wishes, and is sent together with the Christmas tree to wish everyone a happy Christmas.
Christmas Gift Box / Pinpoint
Art direction & Design / LYN G.
Director of Photography / LYN G.
Product & Packing Design / LYN G. Orianna Liu
Motion Graphic ╱ Qi YU.
Client Location Shanghai
